Tulane Digital Media Assignments
Digital Media I – ART 1550
1. Forensic Self Portrait COLLAGE – Due Sept 29-30
extended remix of project description
One thing the computer excels at is bringing different types of data together into the same space. In pictorial art, this is represented by collage or montage (Robert Rauschenberg, James Rosenquist, David Salle, Romare Bearden). You can also think of this as a form of hybridization or grafting.
This assignment is to quickly get you into thinking of how computers can be used to realize YOUR ideas. Each person will have different levels of skills in different areas. It is up to you to figure out how the computer will help you do what you want. Learn from the strengths and skills of the other students in class.
I want you to play and experiment. The computer can do many different things, but you don’t need to know all of them to use it to make good images. You only need to figure out how to do what you need to do. There is no required mastery of a specific set of applications necessary for creating YOUR work. Applications change, interfaces are outmoded. It is better to have a general understanding of how the computer processes information, than specific steps in a specific version of a certain application. Your job is to conceive of possibilities. Mine will be to help you find ways to achieve those possibilities. I will not point the way so much as help you get there. This requires substantial self-direction, self-motivation and self-discipline on your part. It also requires you to experiment with and learn about the possibilities. This exercise is the start.
(for more on collage and montage: photomontage, collage
For some ideas on how to use objects, take a look at the literal work of Archmbaldo, symbolism of Frida Kahlo, or that of Joseph Cornell
a. Bring to the next class six “objects.” that you feel represent you or the things you are interested in. In a sense, by using these objects, you will be creating a self-portrait. The selection of objects is itself a part of the process of making the pieces for this project. Do not pick lightly!!! These objects can be anything, EXCEPT someone else’s artwork. It is up to you to define what an object is, and to be aware of the associations your objects carry with them. (Andres Serrano, Jeff Koons, David Hammons) (as an addendum read about koons’ copyright violation here)
b. Digitize your 6 objects using the scanner or a digital camera. Make sure you try both devices. use at least two of the images to make four finished collage pieces (roughly 8.5 x11) printed on the Epson Stylus Pro 4800 printer. Use Photoshop to manipulate these images. Think about what material you want these printed on and what you want to do to them after printing, etc. Your image may be composed on one printout or spread across many.
c. Besides the prints, you will email me one of your photoshop files (and the other 3 as jpeg files). I expect to see use of layers, layer masks, and adjustment layers in the photoshop file. Please remember to name each file with your last name , like this : lastNameFirstName_compName01.jpg
Here are some samples (b&w done for a similar but different project) from a previous classes:
2. Branding and IDENTITY – Logo due Oct 4-5, Poster Due Oct 25-26
extended remix of project description
In this project, you will create an identity for an organization, product, or idea. This can be real or imaginary. The project consists of two parts; a logo, and a poster. For this project, you can continue to use photoshop, but we will also explore Illustrator, and the differences between bitmaps and vectors. The logo design must be a vector file.
The logo will be a concise, graphic of whatever you are trying to represent. Bring in to class one or two logos that you think are effective and we will discuss why they work (or don’t). In preparation for the logo project, we will look at typefaces and colors. Your logo should be created in Adobe Illustrator as vector art, and consist of a color and a black and white version.
Check out the work of Saul Bass here
The poster will use the logo and the concepts from the first part and build on them. The poster will give you an opportunity to work on a larger scale. Collect or create images that will be used to convey your concept. they can be photographs, illustrations, patterns, etc. Using these elements (and your logo) create a poster 20″ x 24″. Print the finished poster on the large Epson.
Make sure you understand the differences between bitmaps and vectors and the advantages and uses of each. Also consider the role of scale in visual design, from a small logo to a large poster.
How does size change perception?
How do you confront size every day, and how is it used to manipulate you?
a. Bring to class one or two logos that you think are effective and tell us why. Create your own logo using Adobe Illustrator. Make a logo sheet with your name, the name of your logo, and all the different versions of your logo. this should include at the least color and a black & white version. It could also include small and large, round and square, with text and without text, alternate colors, light and dark, etc. Here are some samples of Brand Specification Guides.
A sample of student work
b. Create a poster (about 20″ x 24″) that incorporates your logo using Illustrator and/or photoshop. Print the poster on the large format Epson printer.
c. Email me a jpeg/png of each (You can export to screens from Illustrator). Please remember to name each file with your last name , like this for example : lastNameFirstName_poster.jpg
3. MOVING PARTS – Due Nov 29-30
For this project, you will create a short animation with sound based on a piece of text (fortune cookie sayings here). You do not have to be literal in your interpretation of the text or in your adherence to it. Your animation can bring new meanings and readings to the text, The animation should include images and sounds. You will build upon your skills with photoshop and Illustrator and apply them to Adobe After Effects and Animate.
Remember, animation is just the illusion of motion created by the rapid changing of still images (usually 12-30 frames per second). the images themselves can be created with any combination of processes and materials.
Wikipedia has a good rundown of the major techniques.
Of course, all of the elements and principles of design apply to animation, with the addition of time. The qualities of time have been reduced to 12 principles by some old school disney animators.
Disney, warner brothers, laniz, hanna-barbera, etc
Jeff Scher – painted rotoscoping
Oskar Fischinger – painted glass
Len Lye – many different analog techniques
Whitney Brothers – early computer animation
Lotte Reiniger – cut paper silhouette animation
Helen Hill – cut paper, stop motion, direct to film
Sally Cruikshank – cel animation
Jan Svankmajer – stop motion
Brothers Quay – stop motion
electric car – real textures and photos scanned in and animated
Art of the Title
sita sings the blue – many different animation techniques
Create a 15-30 second animation using After Effects and/or Animate. The animation should include sound and be between 720×1080 and 1080×1920 pixels in size. I would start by creating a storyboard or project narrative. Create the artwork in photoshop/illustrator/Animate/After Effects.
adobe tv has an introduction to animating in after effects here.
Video CoPilot After effects tutorials basic AE tutorials with a little more attitude
A rundown on resources for learning AE
Flash (the old Animate) – first 2 are fortune cookie projs, the others are there just to show the interactive possibilities of flash:
ariana – nature is the master – manard – grandma dance – fridgemagnets
4. VIDEO – Due Dec 15-16
With this project, you will investigate the concept of process by creating a digital video. By process, i mean that the methods, activities or means involved in creating the final video is as important as, or becomes the primary content of, the video itself. This project could be a documentary or could be more expressive and artistic. An example in painting of this would be Jackson Pollock, whose method of gestural paint strokes became the content of the painting. In the 70’s there was an actual art movement called process art, that explored materials and methods and allowed these elements to dictate the final form of the work. Some of these artists are Bruce Nauman. Robert Morris, Richard Serra, and UNO grad students Lynda Benglis and Keith Sonnier. These artists were interested in the creative process of making art, and allowing randomness, chance and change to determine the final results. They were also interested in subverting the supremacy of the art object. This group was loosely affiliated with the environmental art movement, which created interventions in the environment, and which allowed natural processes, like wind and water, dictate the final form. One artist currently working with this is Andy Goldsworthy. In film and video, these new technologies were used to document process or performance work, an example of this is the early work of William Wegman. Later artists began to examine the medias of film and video and created work that focused on the characteristics of these forms. These artists came to be called structuralists filmmakers, such as Michael Snow and Les Leveque. Other artists to look at would Fischli and Weiss . In the age of computers, process can also be seen as a set of instructions that can be carried out. Some antecedants for this are the wall drawings of sol lewit, and the instructions that various fluxus artists did, like Yoko Ono and Allen Kaprow. Now, there is a freeware program that is called Processing, that aims to give visual artists access to programming. Some of the artists who do programming, like Casey Reas, see their code as the work itself.
pixelation example: gisele kerosene
Create a video, edited in Adobe Premiere, that is at least 3 minutes, but less than a half hour, in length, and at least 720×480 pixels (standard definition aspect ratio). If appropriate, use a variety of shots. Use Adobe After Effects, Animate, Photoshop and Illustrator if needed.
Put your final video online on vimeo or youtube.
12 principles of animation (like the principles of visual design, these are essential for creating interesting animation)
for clever analog animation techniques, there is none better then michel gondry.
Helen Hill – sorry no videos online
claymation : mr bill and jan svankmajer (see above)
rotoscoping (painting on video and/or masking video):
Keying (seperating video elements by hue or value to put over naother video) – plan before hand, and use keylight